FORMSCHÖN
Corporate Design | 2021
As part of the vocational training graduation, a design concept was developed for a fictitious shoe manufactory called "Formschön". In the process, a brochure was printed at the end summarizing the overall results. In addition to analyzing the target group and the competition, a new design identity was prepared. The client's wish was to adapt the design in such a way
as to retain existing customers and attract a new group with purchasing power. The overall appearance was adapted and appropriate products were developed to meet the objectives.
In the whole concept is the shoe in the foreground, because it is the main product, which the shoe manufactory offers.
Design concept
Design and development of a new logo as well as color, typography, graphic and image concept.
Strategy
Development of goals, target group, personas and competitors.
Communication
Design of an advertisement, a onepager, a shoe box and leather care products.